CRIR-CRLLM « Place à la relève » Conference – April 10, 2025 | Mickael Santos-Kouchak : Renaître l’intérêt de la pratique érudite grâce à des stratégies PERSONA-lisées et inspirées du marketing social

When: 17 April 2025 12:00 to 17 April 2025 13:00

Where: Conférence en ligne sur Zoom. Lien d'inscription ci-dessous.

« Place à la relève » conference presented by the CRIR-Lethbridge-Layton-Mackay Rehabilitation (CRLLM) of the Center of the CIUSSS West-Central Montreal

Conference organized by the next generation of scientists to promote excellence in research.

 

 

 

SPEAKER

Mickael Santos-Kouchak

Candidate for a master’s degree in public health | School of Public Health of the University of Montreal (ESPUM)

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BIOGRAPhY

Mickael holds a bachelor’s degree in Biological Sciences and Global Health from the University of Montreal. He is interested in health promotion, social marketing, innovation and knowledge translation among rehabilitation professionals. His master’s project focuses on the integration of evidence-based data through scholarly practice using the Diamant Tools developed at the CIUSSS West-Central of Montreal.

 

CONFERENCE Abstract

« Renaître l’intérêt de la pratique érudite grâce à des stratégies PERSONA-lisées et inspirées du marketing social » 

The integration of best clinical practices is a commitment supported by several provincial and federal bodies to improve the quality of rehabilitation care. However, in the context of budgetary constraints, the gap between scientific knowledge and its application in the field remains a major challenge. This presentation invites reflection on strategies for promoting scholarly practice currently being developed at the Lethbridge-Layton-Mackay Rehabilitation Centre. Discover and contribute to defining profiles of various actors in scholarly practice through personas—fictional characters representing target audiences for practice change.

 

 

• Questions and registration to attend in person: Chantal Robillard, clinical research coordinator | chantal.robillard.mab@ssss.gouv.qc.ca